Portfolio of Matty Sallin

Stealth Genetics Startup

Stealth Genetics Startup

Web App, 2019

  • WHAT: A new genetic testing service focused on chronic disease.

  • HOW: We show you which genetic mutations you have and what the impact may be.

  • WHY: Identifying you subtyping is a first important step towards more personalized medicine.

  • WHO: Initially, ME/CFS patients, with other chronic conditions to follow.



Landing Page

For this new genetics service, I chose to use different faces in different tints to represent the phenotypic variety our genes are responsible for. The image also communicates that chronic disease can affect us all, regardless of age, race, or gender.



All Health Reports screen

This new service focuses on gene variants linked to specific diseases, organs, and symptoms. Adding icons and color livened up what could have been an especially dull list.



Disease Report Screen

The challenge here was how to make what could have been an all-text screen more visually interesting. Each gene in the report is represented with a strand of DNA and color coded to indicate whether the user has a mutation or not. The user instantly knows their test results, and can explore how their gene mutations may be affecting their health.



Gene Report Screen

For each disease report, we focus on a series of genetic mutations that appear to contribute to that disease. For example: if there are 10 genes common to Chron’s disease, the Chron’s disease report will have 10 gene reports. After we analyze your DNA, you can see which variants, if any, you have for a specific gene, what the effects may be, and what that means for your treatment.




The name and logo were already established when I was hired, but I felt it needed some tweaking to look more distinctive and to better communicate the brand.


Note: This service is launching in 2019, but it is in stealth mode currently.